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About Our Mission

SUGR DAILY focuses on providing content for those who strive to live life to the fullest — one SWEETSPOT at a time. We’re edgy, quirky, funny, we say what we think, and most importantly, we’re unapologetically authentic. We aim to maintain a relatable connection with our readers while looking back on their day through the digital world, the entertainment they consume, all of their personal preferences and overall living the SUGR lifestyle.



Jess Loren

Jess Loren is an energetic entrepreneur and start-up savant who specializes in the team-based execution of innovative ideas. Current Founder & Editor in Chief of SUGR Daily and CO-Founder & CMO of SUGR Inc. an app that finds your “sweetspot” by using machine learning to solve the age old question “where should I go?”. Jess has contributed across the industry, working with everyone from SMB's to Fortune 500 companies. In her free time you can find Jess up at Lake Geneva boating with her family or spinning away at a Flywheel class Follow Jess on Snap/Insta/Twitter @MsJessLoren

Michael Swanberg

I'm a hip-hop and fashion blogger for SUGR DAILY. I also run my own blog called and it is growing exponentially!

Kevin Roemer

Kevin M. Roemer is a serial-entrepreneur working and starting companies primarily in the technology sector. As a contributing writer for Backspace Daily, his primary focus is in the areas of outdoor-tech and EDC. As an extensive Alpinist, Thru-hiker, and Triathlete, he has adventured from coast to coast and over 30 countries globally.

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Amanda Elliott

Amanda Elliott tries too hard. She dabbles in a little bit of everything. You've met her at a party, a museum, or on Instagram. Follow her encounters with men, cocktail party moments, and conversations with entrepreneurs on

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