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Game Of Social: GOT Finale Fuels Buzz with 708.3K Mentions and 15.9 Million Engagements

Game Of Thrones

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Game Of Social: GOT Finale Fuels Buzz with 708.3K Mentions and 15.9 Million Engagements

As millions make their peace with the series finale of Game of Thrones, measuring social media sentiment navigates the collective reaction to one of television history’s most broadly anticipated events.  Last night’s finale was the subject of more than 708,300 social mentions over the past 24 hours with engagement (likes and shares) of nearly 16 million, according to international social media analytics firm Talkwalker.

Spoiler alert:  Some of these stats reveal plot content!

Here are some overall social numbers from the last 24 hours (as of 10 a.m. Monday). 

Mentions: 708.3K

Engagement: 15.9 millions

Top Social – last 24hrs

  1. Fans reactions that it is over: actress Nathalie Emmanuel talking about the end of the series (152K likes/shares)
  2. Frenzy about why Jon Snow wasn’t killed (145.5K shares/likes)
  3. Emotions about an epic Sensa Stark shot in the finale, with dragon wings visible behind her (103.7K shares/likes)

Top News – last 24 hrs

Top Hashtags GOT last 24hrs, reported by Talkwalker

  Labels Mentions
1 #GameOfThrones      582,093
2 #GameOfThronesFinale       76,580
3 #GOT       48,185
4 #TheFinalEpisode       44,008
5 #GameOfThonesFinale       18,029
6 #GOTFinale       16,161
7 #DemThrones       12,620
8 #GOTS8E6       10,097
9 #JonSnow         8,087
10 #Daenerys         5,440

GOT Main Characters – last 24 hrs

 Labels Mentions
    1 Jon Snow      29,492
    2  Tyrion Lannister      11,184
    3 Sansa Stark       7,899
    4 Arya Stark       6,633
    5 Daenerys Targaryen       5,970
    6 Bran Stark       4,977
    7 Jaime Lannister       4,155
    8 Margaery Tyrell       2,689
    9 Gendry       2,563
  10 Bronn       2,401
  11 Samwell Tarly       2,352
  12 Brienne of Tarth       1,828
  13 Catelyn Stark       1,421
  14 Varys       1,238
  15 Missandei       1,081
  16 Ygritte          926
  17 Cersei Lannister          669
  18 Gilly          378
  19 Khal Drogo          351
  20 Robb Stark          317
  21 Melisandre          296
  22 Davos Seaworth          278
  23 Robert Baratheon          190
  24 Tywin Lannister          167
  25 Jorah Mormont          130

If we have a look at all episodes, the last episode seems not the most discussed about so far.

Top most discussed episodes April 12th – May 20th

  • 3 – The Long Night
  • 5 – The Bells
  • 1 – Winterfell
  • 6 – The Iron Throne
  • 4 – The Last of the Starks
  • 2 – A Knight of the Seven Kingdoms
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