Maverick Apparel, a New York City based leading manufacturer and clothing company that prides itself in “building wholesome apparel brands for juniors and children” demanded today Logan Paul stop using their brand name. As the letter notes, “Maverick by Logan Paul and Maverick Apparel (“Maverick”) trademarks are confusingly similar but moreover because you have embedded the term ‘Maverick Apparel’ as the title of the domain https://shoploganpaul.com, consumers have been confused, deceived and misled that he is affiliated with Maverick Apparel.
In a letter sent today the brand says he hijacked the maverick name and a “vlogger catering to his evident lowest common denominator narcissism and who champions his scrotal injuries as a badge of pride in his quest of making an historical record of inanity.”
The letter notes that “Maverick Apparel has noticed a rapid and significant decline in its sales, reputation and goodwill of the Maverick Apparel brand as a direct result of your repulsive, abhorrent and mutton-headed conduct. In choosing to promulgate yourself and your maw-wallop across social media and champion yourself as an object of ridicule, hatred and contempt, you have simultaneously infected the good name of Maverick Apparel. “
The company says they have lost significant sales, and notes his social media campaign is “a parade of intolerance.” The company notes he is tarnishing Maverick Apparel with his name, “Logan Paul which has become synonymous with racist, anti-Asian, and homophobic sentiments, and most recently, a belligerent insensitivity to suicide.”
The company says they have at least $4 Million in damages so far and demand immediately he stop using the Maverick trademark within seven days or they will sue.